What's in a name?
70 years ago our founders Edward Knabusch and Edwin Shoemaker introduced the world's best selling reclining chair, but quickly realised they needed a better name for it than 'the automatic adjustable chair'.
So they held a naming contest, 'The La-Z-Boy' was born and the rest is history. Until Knabusch and Shoemaker, nobody had thought to design a chair that reclines - so simple, yet so effective. The bright ideas didn't stop there; the addition of upholstery transformed the original outdoor recliner into the indoor recliner seat we all know and love, which skyrocketed into an international bestseller.
These days The La-Z-Boy is a household name. Everyone either owns one or knows someone who owns one. The famed recliner even made an appearance as Joey's favourite chair in the US sitcom Friends! Since 1927, La-Z-Boy have been dedicated to perfecting the art of comfort and never tire of developing innovative ideas into stunning furniture.
Morgan Furniture picked up the La-Z-Boy License in 1968 and have been supplying New Zealand with La-Z-Boy Recliners and lounge suites ever since. With this long history comes loyalty. You can trust that when you are buying a La-Z-Boy Recliner or Lounge Suite supplied by Morgan Furniture, you are buying into a quality product.
You choose how it looks...
Our chairs are as unique as you are. Each style has a range of features so you can tailor your La-Z-Boy to suit your own very individual needs and tastes.
Our superb range includes Recliners, Chairs, Sofas, Sleepers, Sectionals, Loveseats and Ottomans. We also have an extensive range of Tables, Room Accents, Accessories, Lamps, Mirrors, Rugs, Wall Art, Lift Chair and Outdoor products.